Zbucks can be used to buy virtual clothing and other goods. Today Zwinky will add a virtual world to the site called Zwinktopia – users can use their avatars to roam around the world, chat with other users and engage in activities to earn Zbucks, the virtual currency of Zwinktopia. Part of Zwinky’s business model is to collect search advertising revenues from toolbar usage. Zwinky says that they have 20 million active toolbars that were used in March 2007. Most of the functionality at Zwinky is accessed via a non-mandatory browser toolbar that users install. Users could also become friends with other users and enage in basic social networking activities. ![]() Until today, IAC’s Zwinky was a site to make customized avatars, choosing from 10,000 different outfits, accesories and other items, and embed them onto other websites such as MySpace. ![]() Other virtual worlds, such as Gaia, Habbo Hotel, Cyworld, Neopets, Club Penguin, Webkinz and others, are exploding in terms of unique monthly visitors and total time spent at the sites. The timing couldn’t be much better for InterActiveCorp to launch Zwinktopia, a new virtual world for young teens.
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